The four intercepting rings that symbolize Audi is a trademark of luxury and elegance in the automobile market. It has dominated the roads of Europe in the past and it is consistently and wisely dominating the roads of India in the present and in the years to come.
Transcending the borderlines of luxury and performance, Audi does this best. There is no better car that exudes superior exteriors than the cars embedded with the brand Audi. Audi, in Latin, means listen. It is a car manufacturing company which was established by August Horch in 1910. The first ever headquarters of Audi as a company is in Ingolstadt, Germany. The history of Audi was very rich and controversial, involving with it the issues of company name infringement and copyright. However, Audi managed to get over these issues and even became the pioneer German car manufacturer in 1921 when it presented to the public its version of a production car that is good for left-handed drivers. This car was known in history as the Audi Type K.
The first ever car model that Audi has produced is called the Audi Type A or Sport-Phaeton. It was designed and made as early as 1910 as well, the year the company was established. After this car model, many other models were made by Audi.
And later on, it was known not only for automobiles best in city roads but also in the sports arena. After 20 years since Audi was established, it became a prominent car brand in motorsports. It became popular in sporting events. And for the years to come in Audi’s history, it became even more established in motorsport because of introducing a four-wheel drive in 1980 to join races, the famous Quattro. Quattro defied the misconceptions that four-wheel drives are not suitable for racing. In fact, it has won many race competitions. In the recent times, Audi cars maintained and sustained its history of racing. Seeing a sports car in the roads of India and even in other parts of the world, it is more often than not a model of Audi.
The rich history of Audi has continuously grown throughout the world. It has since then been known as a high quality and luxurious car manufacturer. Its success has reached India in 2007. It became a subsidiary of the Volkswagen Group. The target of Audi in India are high end, rich customers who would like to carry cars which spell elegance, style, and sports-oriented. The market of Audi also intends to provide luxury cars to the Indian elite classes. Audi India is a testament to Audi’s ambition of dominating the automobile market in the future. Audi is expected to hit it big in the market of luxury cars soon.
As of date, the models which Audi presented in India are Audi A4, Audi A6, Audi A8, Audi Q5, Audi Q7, Audi R8 and Audi TT. These luxurious cars compete with the high-end market rivals such as BMW and Mercedes Benz. Currently, Audi has been steadily growing its sales because of market acceptance.
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