Indian Automobile Market Influenced by Compact SUVs
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Compact SUVs have emerged as the preferred choice of Indian automobile buyers scoring over sedans and hatchbacks. The main reason behind such a diversion can be contributed to different factors like fuel efficiency, road performance, authoritative stance and comfort of the compact SUVs. Host of features along with increased torque and power are some of the vital factors catching the attention of prospective buyers.
Demand for utility vehicles with rich features has risen compared to last year. As a result of that, companies like Maruti Suzuki are shifting their attention towards introduction of new utility vehicles like XA Alpha to make its presence felt in the segment. Some bright examples of utility vehicles are Renault Duster and Ford EcoSport. Both these vehicles have caught the attention of car enthusiasts and buyers all over the country. The wide range of features along with enhanced driving experience offered by the vehicles has made them the preferred choice of numerous car lovers in the country.
The huge success of EcoSport helped Ford to regain its foothold in the Indian car market. The bookings for the vehicle reached above thirty thousand within just 17 days. The company has now stopped the booking of EcoSport as the waiting period for the vehicle has reached nine months. On the other hand, sales of the Duster have declined a little bit. Renault has plans of introducing a refurbished Duster to step up the sales accelerator once more. The facelift Duster version will more likely make its appearance by early 2014.